While there are other local grocers in Seattle and the PNW, PCC has a uniquely own-able story in its offerings and deep-rooted relationships with Northwest farmers and makers. The marketing team was tasked to develop an in-store & digital campaign that would showcase the co-op’s commitment to the community and it’s locally grown roots.

This campaign created a sense of exploration and whimsy while positioning PCC as a Pacific Northwest Wonderland. It visually celebrates the vastness of the Northwest’s bounty in which PCC gathers for you with the use of arrows, maps, pins and other directional elements in design.

Role: Senior Graphic Designer
Lead design & strategy under the Creative Director through collaborating with design team, copy team and merchandising teams to build out campaign from concept to implementation across all platforms.